Clik here to view.
Help, I’m a Nonprofit and Need to Get Set Up to Mail at a Nonprofit Rate!
Are you a 501C3 nonprofit organization or charity trying to raise money? If so and you do not already mail at the deeply discounted nonprofit rate, then you need to read this. By filling out a...
View ArticleClik here to view.
What is a Business Reply Permit, and Who Should Get One?
Anyone looking to increase response rate for a solicitation, or R.S.V.P. should consider investing in a Business Reply Permit. Simply stated, a business reply mailer allows someone to respond to an...
View ArticleClik here to view.
Direct Mail & Earth Day: 5 Tips for Being Environmentally Conscious
In honor of next week’s celebration of Earth Day on April 22nd, I decided to dedicate my post to environmentally conscious use of direct mail. Direct mail continues to be an effective form of...
View ArticleClik here to view.
What’s the Easiest Way to Get Your Bulk Mail Rejected by the U.S. Post Office?
Is it any surprise that that the U.S. Post Office is feeling the pressure just like the rest of us? On the heels of the recent failure of a requested postage rate increase, the USPS must do...
View ArticleClik here to view.
Breaking News: USPS Offers Additional Discount for Bulk Mail that Includes a...
Saving money is always good news. In an experiment to increase the use of QR Codes and encourage direct mail marketing, the USPS has decided to offer a 3% discount off of bulk mail postage in July...
View ArticleClik here to view.
The USPS Survival Plan and How It Impacts Bulk Mailers
The Titanic hit an iceberg and ultimately sank because it moved too slowly to change course in time; the USPS is a very large organization facing similar challenges due primarily to dramatic...
View ArticleClik here to view.
Bulk Mail Minimums
One of the most common questions that I received is “What’s the fewest number of pieces that I can mail and still qualify for the bulk mail discount?” It’s probably fewer pieces than you think, but...
View Article